Why did Brook vs. Khan negotiations fail?

Eddie Hearn

With negotiations between Matchroom and Team Khan having reached an impasse, Amir Khan shocked the boxing world by replacing the highly anticipated UK super-fight against Kell Brook with a global super-fight against Saul “Canelo” Alvarez.

Khan’s announcement surprised everyone, including Brook’s promoter, Eddie Hearn, who just a few days earlier had said “I think it’s [Brook vs. Khan] going to get made”.

However, whilst Brook vs. Khan is still a possibility for the future if the parties were so close to finalising a deal why did negotiations fail?

A number of interesting facts regarding the negotiations were brought to light when Eddie Hearn sat down with Kugan Cassius of iFLTV yesterday and expressed his frustration at failing to tie up the deal.


“We had a conversation on Friday or Saturday night with Al Haymon’s guys,” said Hearn. “They said that we had to pull out of the Bizier fight, which would have ultimately led in vacating the [IBF] belt to fight Amir, Kell is not vacating the belt“.

When Cassius asks why they wanted Brook to cancel the Bizier fight, Hearn responds “Neither fighter had boxed since May last year and obviously Kell’s been out with an injury. So I said we want to fight on March 26th why don’t you [Amir] box on March the 19th and I don’t think Al [Haymon] wanted to put him out in a fight and I don’t think Amir wanted Kell to have an edge via, you know, tuning himself up for that fight”.

Such a request could be perceived by many as an attempt by Khan to throw a spanner in the works, as Kell would not simply give his belt up and Khan’s team knew that, however, was that their actual intention?


When Eddie Hearn spoke to iFLTV in December he said “If I ask for an exception [from the IBF], which probably wouldn’t be granted because of his [Brook’s] layoff we’d have to fight Bizier next in the summer. I’d rather get it done in February and then you can have the summer fight [between Khan and Brook]”.

Whether the IBF were actually contacted by Hearn in regards to this matter or if they received a request to delay the mandatory is unknown.

The IBF are seen as one the stricter governing bodies, but surely if Hearn really wanted to make the Khan vs. Brook fight then he would have at least tried to get the IBF to give him some leeway in regards to Brook’s mandatory.


With Frampton vs. Quigg (a Sky PPV event) taking place in February and Anthony Joshua who is expected to fight on PPV in April, things become complicated. Matchroom and Sky may have considered a double header with Brook vs. Khan and Anthony Joshua as co-main events but from a business perspective, you’re essentially giving people two for the price of one and devaluing your product (which in the case are your fighters).


So, the decision not to move Brook’s mandatory against Bizier wasn’t simply because the IBF were leaning on Matchroom, but also because, from a business perspective, regardless of what Brook or Khan wanted, it did not make sense for Sky or Matchroom to delay the bout.

Even if the Bizier clash could have been rescheduled for later this year then Brook vs. Khan would still only have been possible as a PPV event in June.


If we rewind back to August 2015 you may recall that Chaves vs. Bizier was ordered by the IBF as a final eliminator to face Brook.

Hearn decided to offer Chaves a voluntary title shot, meaning Chaves could avoid the eliminator and the fans got to see Brook in a tough test. Chaves happily obliged and prepared to fight Brook, who unfortunately got injured in sparring shortly before the bout and withdrew from the contest.

With Brook injured and Chaves having forfeited his chance to fight for a place as Brook’s mandatory challenger the IBF ordered Bizier vs. Lawson, which Bizier won, making him the new mandatory challenger.

So, with Brook injured, the Chaves bout seemed dead in the water and the IBF ordered Brook vs. Bizier. Hearn insisted that the IBF were pushing the Bizier bout, telling Sky Sports “The IBF have ordered us to fight Bizier. We had an agreement to fight Chaves but if the fight’s not for the IBF world title then the agreement is void”.

With the tough Argentinian, Chaves, out of the picture, Brook found himself with a clear and easy path to his ultimate goal, a super-fight with Amir Khan.


If we return to Hearn’s latest interview you will recall that he suggested Al Haymon didn’t want Khan to fight in March, which is not entirely true. In fact, just a few weeks ago BNTV sat with Team Khan whilst they were trying tirelessly to find an opponent for a tune up fight in March. However, potential opponents either didn’t want to take the fight, were unavailable or the TV networks weren’t interested in them and subsequently scuppered the deals.

In fact, during our interviews with Team Khan, we were told that they had looked at a number of potential opponents for a tune up fight, including; Ruslan Providnikov, David Avanesyan (WBA interim champion) and Mike Alvarado. Khan was even offered bouts with WBO super-welterweight champion Liam Smith and Bradley Skeete by Frank Warren but the financial packages offered weren’t significant enough and so the fights were turned down.


Late last week, when BNTV spoke to Team Khan again, we asked them if they were going to take the Brook fight and we were told: “Yes, if the numbers add up”.

Unfortunately for Hearn, the numbers didn’t add up and that’s not entirely the fault of Amir Khan as some would have you believe.

Amir’s father and Manager, Shah Khan, spoke to Sky Sports yesterday and revealed quite an interesting piece of information.

“Eddie gave us, gave Amir the numbers, you know, and then he didn’t deliver them,” said, Shah. “He [Eddie Hearn] was in Liverpool with Amir. Amir was there at a fight with his Uncle, you know, Taz, and they talked about some numbers, they gave him numbers and he [Hearn] just couldn’t deliver them numbers and it didn’t happen”.

The fight Shah is referring to was Callum Smith vs. Rocky Fielding and indeed Khan was sat with Hearn on that night. Hearn even spoke about their meeting during another interview with iFLTV in which he admits that he discussed the Kell Brook fight with Khan that evening.

Khan told the Daily Star “I never said that 80-20 is what I want”.

“I was offered, by Eddie Hearn, £10m when I was in Liverpool at a fight. As soon as I said that’s what I want for the fight, everyone decided to turn against me and say ‘you’re overvaluing yourself’.

“But if you think about it a fight at Wembley Stadium selling 90,000 tickets, even if you just did 60,000 tickets with the PPV I know it will make a lot more than that”.

“I was just saying what I’m worth and what Eddie Hearn said to me. If they went back on their word it is them not me”.

So, according to Khan he actively tried to make the Kell Brook fight happen in accordance with the initial numbers that Eddie Hearn had given him at the Smith vs. Fielding bout.


The only other serious issue appears to have been that Brook had Bizier as a tune up in March and Khan was unable to get an opponent for March that his team, advisors and the TV networks would accept. Remember, Khan’s situation is different to Brook’s. Khan has fought on a much bigger stage for a number of years. Therefore, networks like HBO will not accept Khan fighting just anybody as they have invested in Khan as a product and they want a return on their investment.

In the end, unless Brook could delay his mandatory or Khan could find an opponent for March, the deal would be impossible to make.


Once again the blame for a breakdown in negotiations is being directed toward Khan. Nothing new, Khan has been the scapegoat in this saga for a long time. Perhaps the blame for this incorrect public perception lies with Matchroom’s broadcasting partner, Sky. Given that Brook is essentially a Sky fighter, their coverage of the Khan vs. Brook affair is far from fair and balanced.


Regardless of all that has occurred, everyone involved still agrees that Khan vs. Brook is an option for the future. Let’s hope neither mandatories or money come in the way of making this fight going forward.

Founder of Boxing News TV. Proud Yorkshireman. Zombie apocalypse expert.


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